How to Have Customers Loyalty?

Your words are You - Most companies have great offers get the visitors attention and eventually join. Visitors bookmarked interesting sites, giving himself more time if he will join in. He saw that the company will give big discounts on who will join before the end of month. After few days that visitor visited that site again and felt be very disappointed coz the offer have ended earlier than the proposed deadline. Not sticking to your proposed deadline will lose your credibility and the company's as well. If your going to set a deadline then do it on time not before it. Period. This not only creates urgency, it implies that you are a person of your word. When you say what you're going to do, you do it.

Offer Money-Back Guarantee - Most web sites offer a money-back guarantee. Not all honor it. If your website sell softwares or a service. Most customers don't ask for their money back but some will. My advise is to always honor your money back guarantee. In many cases, we as online businesses have no choice when people want their money back. They will notify their credit card company and make a claim. Next thing you know the money is charged back. You lost, coz the customer has your product and have he's money back as well. A good way to prevent further returns is to ask the customers some questions. Questions like "Why did this item did not meet your needs? What we need to improve on the product? Who and when did you speak with our company?...Ask more questions, this will help you improve your product more. Suggestions from customers are more important since you will know what they are really looking for a product.

Offer a "Members Only" site - People always love to be part of something they really love. Let them feel that they belong, offer them password protected site where they can log into. Also offer free downloadable contents available for customers only. This will make them feel important. Add a forum, poll and free marketing ideas. The point here is to make good business relatinship with your members.

Update your Frequently Asked Questions (FAQ) - Most people want their simple questions be answered immediately. They don't like to wait for an email response. List all possible questions your website contents, programs, offers and answer them. Unlike you, members don't know the ins and outs of your site so it is important that you put yourself into their shoes. If by chance that you have overlooked something and the member emailed you the question, put it in your When people email you with questions you may have overlooked, simply add it and your response to the FAQ page.

Respond to customer's e-mails - If your selling a product online and someone (not a member)emailed you regarding a product, what would you do? respond to his email as quickly as possible and answer all the questions. Visitors will not waste their time by writing an email if their not interested in the program or product. The only thing needed left is to close the sale in a quick professional manner. If an old member emailed you treat them the same, treat everyone as if they are the best. Giving importance to them will make them stay to your business not only because of profit alone but because of the respect you have given them.

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